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Despite the debate, the sign has had an unexpected effect on business. Rather than hurting the restaurant’s bottom line, it has turned the location into a kind of social media‑era landmark, with customers stopping to take pictures and share them online.
Scheunemann has said he has no intention of removing the sign, viewing it as an honest expression of his values and his way of being transparent with patrons before they step inside.
A Sign That Reflects a Larger Cultural Moment
What began as a printed message in a small Wisconsin town has grown into something much bigger — a microcosm of ongoing national debates about free expression, respect for tradition and the meaning of inclusion in America today.
Whether one agrees with the sign or not, the conversation it generated underscores how even everyday businesses can become platforms for broader cultural dialogue — and how a simple message can spark passionate responses from across the country.
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