The Answer is in the 1st cᴑmment 

Why It Works:

1. Curiosity – Humans are naturally drawn to unknowns. Teasing an answer triggers the brain’s curiosity centers, compelling users to click.
2. Engagement Boost – Comments count as interactions, signaling to social media algorithms that the post is popular, which helps it reach more people.
3. Community Participation – Users often reply to each other, guessing the answer or discussing the content, increasing social interaction.

The Psychology Behind It

Experts explain that small rewards—like discovering a secret or a joke—activate the brain’s dopamine system, making the interaction feel satisfying. Over time, this encourages repeated behavior: click the post, check the comments, repeat.

While seemingly harmless, the tactic is a reminder of how online platforms shape attention and behavior. Next time you see “The answer is in the 1st comment”, pause and notice how your curiosity reacts—and maybe enjoy the clever social engineering behind it.