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Buy Fresh, Not Frozen
Freezing increases pigment movement.
Check Packaging
Avoid bloated or damaged packages.
Choose Reputable Brands
Higher-quality processing often means better bleeding.
Store Properly
Keep chicken:
At or below 40°F (4°C)
In airtight packaging
Used before the expiration date
Common Myths About Discolored Chicken
Myth: Purple Means Spoiled
False. Purple often indicates blood or oxygen exposure.
Myth: White Chicken Is Always Better
False. Uniform color is often cosmetic.
Myth: Cooking Can’t Fix Bad Chicken
True — but discoloration alone doesn’t mean “bad.”
Frequently Asked Questions
Is it safe to eat chicken with a purple vein?
Yes. Veins and blood vessels are normal.
Why does the spot look darker after cooking?
Blood proteins coagulate, darkening when heated.
Can bacteria cause purple spots?
No. Spoilage bacteria typically cause green, gray, or slimy changes — not purple bruises.
Should I return chicken with purple spots to the store?
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